Client Work
Focused marketing that makes a difference
No two marketing problems look quite the same
I work with businesses at different stages, but they usually have one thing in common – something in their marketing needs to change.
It might be a strategy that no longer fits, a proposition that’s difficult to explain, a website that doesn’t reflect the business today or plenty of marketing activity without enough direction behind it.
My role varies accordingly. Sometimes I’m brought in to solve a particular problem. Sometimes I work alongside a business over several years, helping shape the marketing as its priorities change.
Here are a few examples of the clients I have worked with.
Periscope® Mapping
Bringing clarity to a complex technology proposition
Periscope® Mapping previously known as Newgrove, provides Location Intelligence solutions and consultancy to organisations connecting the data behind their key growth decisions,
Our work together began with on-going marketing support but has developed into a much broader relationship, spanning strategy, positioning, campaigns, content, brand development and the evolution of their Location Intelligence platform.
As the business and technology developed, the marketing needed to move with it. That has included sharpening how they explain Location Intelligence, developing a new website and brand identity, creating integrated campaigns around specific business problems or verticals, and producing the content and sales materials needed to support them.
Rather than treating each piece of marketing as a separate project, the focus has been on creating a clearer and more consistent story across the business.
My involvement
Marketing strategy • Positioning & messaging • Website strategy & content • Campaign development • Email marketing • Content • Brand development • Sales collateral
David Mansfield
Turning expertise into a stronger platform
David Mansfield is a leading authority on strategic decision-making, with a career that spans global corporates, private equity, venture capital and high-growth companies.
The challenge wasn’t a lack of expertise or ideas. It was creating a stronger platform around them.
I’ve worked with David across his website, books, articles, reports and speaking activity, helping shape how his ideas are presented and finding ways to connect individual pieces of content rather than treating them in isolation.
That has meant moving between strategy and delivery, developing messaging and content, supporting book launches, creating campaigns, identifying speaking opportunities and continually looking at how David’s experience can be turned into useful material for the audiences he wants to reach.
My involvement
Marketing strategy • Positioning & messaging • Website & content • Book marketing • Campaigns • Thought leadership • Speaking support
The Accessus Group
Launching a specialist SaaS brand
The Accessus Group was a new healthcare technology business created to disrupt the market where credibility mattered from day one. The proposition needed to be clear, the brand needed to feel established and everything had to work together from launch.
I worked with founder Adam Knights to shape the brand strategy and proposition, develop the visual identity, and define the structure and messaging for the website. From there, I created the launch materials needed to take the business to market with a consistent story and professional presence.
The result was more than a new brand. Accessus had a clear proposition and marketing foundation it could build on as the business grew.
My involvement
Brand strategy • Positioning & proposition • Visual identity • Website strategy & messaging • Launch marketing • Content
Where I tend to get involved
You might know your marketing isn’t producing enough, without knowing why. The business may have outgrown the way it presents itself. There might be plenty happening across different channels but very little connecting it all. Or you may simply need someone experienced to challenge the thinking and work out what deserves attention next.
That’s often where I come in. I can help with a specific marketing challenge, develop the strategy and direction for what happens next, or work alongside you on an ongoing basis to put it into practice.
Let's Talk
Send me a message below and I'll get back to you as soon as possible. Whether you have a specific marketing challenge or simply want to explore how I could help, get in touch.
