Momentm Magazine
What should your marketing do next?
Momentm is a new magazine for founders, specialists and expert-led businesses who want to look at their marketing from a different angle.
Expect interviews, opinions and a few questionable marketing decisions, all designed to help you decide what your marketing should do next.
Read Issue One >>
Inside issue one
Providing fresh perspectives on some familiar marketing challenges.
TOPICAL ARTICLES
AI is changing how businesses get discovered, researched and shortlisted. But if an AI tool puts your name forward, what happens next? We look at the changing route from discovery to decision
Strategic decision-making expert David Mansfield talks about building a profile, standing out in a crowded market and why a good network isn’t enough if you haven’t got something worth saying
Being good at what you do is one thing. Making that expertise visible to someone who has never worked with you is another. We look at the gap between having expertise or being chosen for it.
And a few lighter moments
Alongside our in-depth interviews and articles, there are marketing myths, questionable decisions and a cryptic crossword to give your brain a rest.
FEATURES
Putting familiar marketing rules on trial
A cryptic challenge for your coffee break
Dodgy marketing decisions. No judging.
Why Momentm?
Momentm started with a simple idea: to create something useful, interesting and enjoyable to read about marketing, without turning it into another marketing guide.
Ideas come from everywhere. What can be harder is working out which of them deserves your attention, which is why Momentm explores the questions and decisions behind the marketing rather than simply adding more things to the to-do list.
Momentm is created by Hippocampus Marketing, an independent marketing consultancy helping specialist and expert-led businesses work out what their marketing should do next and help them to make it happen.
