Welcome to our blog!

Get tips and ideas for planning your marketing strategy and tactics from a passionate marketer.


Persuasion is both an art and a science and you most likely use it everyday. In this blog, we are going to explore the practical application of Cialdini’s seven persuasion principles by putting them into real life marketing scenarios.

From creating compelling messages to designing irresistible offers, let’s look into these strategies for captivating your target audience and converting them into customers!

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Content repurposing is a smart and sustainable approach to content marketing. It not only saves time and resources but also helps you make the most of your existing content assets. By adapting your content into various formats and platforms, you can reach a wider audience, reinforce key messages and maintain a strong online presence.

Read on to discover why adding repurposing to your content strategy is a good idea.

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Your business has a golden opportunity to expand your reach and generate leads using creative marketing campaigns. In this blog, we’ll explore what marketing campaigns are, why they matter, and delve into some of the best types of campaigns to help you to achieve success.

Marketing campaigns can touch your audience in creative and exciting ways. They are a meticulously planned set of activities with a focused message aimed at promoting your product, your service, or your brand. These orchestrated efforts help to raise your profile, drive traffic, increase engagement and generate leads.

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As a creative marketing consultant with extensive experience working with a range of small businesses and startups, I realise the importance of creating and implementing a robust digital marketing strategy. In today’s competitive landscape, establishing a strong online presence is crucial for every small business to thrive.

In this blog, I’ll be sharing invaluable insights and practical tips to help you develop and elevate your digital marketing strategy. By leveraging these points, you will be able to navigate the dynamic digital landscape with confidence and achieve exceptional results. Allow me to inspire you to supercharge your digital marketing!

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Startups and small businesses face numerous challenges when it comes to standing out and capturing the attention of their target audience. A Unique Value Proposition (UVP) is a powerful tool that can help to set you apart. Your UVP is the essence of your business, a differentiating factor that gives you a competitive advantage. Here are some points to help you to leverage your UVP effectively, maximising your chances for success.

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Recently, I’ve seen a few social media posts saying that “There is too much repetition and creators should come up with something different.” I am wholeheartedly in favour of originality and creativity, as a piece of content it is going to be more interesting if you add your own spin. But it is also good to remember that constantly coming up with new content ideas is not easy.

Repetition is an essential ingredient for your marketing strategy are you repeating yourself enough?

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Are you struggling to get engagement with your target audience? It can be frustrating to spend time and resources on marketing efforts that don’t seem to resonate with your ideal customers. But with consistency and a few adjustments to your current approach, you can start connecting with more of the right people and generating impactful results.

Read on for some tips to help you overcome your challenges.

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I was recently talking to a CEO of a startup who had spent 3 years building his unique tech solution. He said to date they had implemented some marketing including creating a website, designed a couple of downloadable data sheets, posted on social media and activated some SEO. He was complaining that he wanted “Quality leads now – and not in 3 months!”

Ideally every business should have prepared a detailed marketing strategy prior to launching their solution. Here are 7 steps to help you build one for your own business.

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Hippocampus Creative Marketing | Maidenhead | Berkshire | SL6 6LG